1.2.2 Why study local communicative ecologies?

• You cannot understand the effects of an information and communication technology unless you understand the context in which it is situated and how it is being used.
• Any ICT initiative will work better if it can work with, rather than against, existing communication processes.
• By understanding local communicative ecologies your initiative can become an integral part of them and better support local information and communication needs and practices.
• We can study the effectiveness of our initiative by seeing how communication processes are changing over time.